Homepage Feature

• Twitch Forges Pact With UMG, Continuing To Improve Its Music Industry Cred
• Underscore Talent Ups TikTok Roster, Adds Managers

  Underscore Talent, the digital talent management company formed by the founders of Studio71, has signed TikTok heartthrob Vinnie Hacker.

  
• TikTok Megastar Khaby Lame Inks Multiyear Deal With Hugo Boss

  TikTok star Khaby Lame is getting some high fashion shine. Lame, the second most-followed creator on TikTok (after Charli D'Amelio) with 130 million fans, has partnered with Hugo Boss to star in a campaign surrounding its re-brand, and will also co-design a capsule collection with the storied fashion label as part of a multi-year deal.

  
• Pocket.watch Taps Manuel Torres Port To Oversee Licensing Biz, Worth Hundreds Of Millions Of Dollars

  Pocket.watch, the kids’ content goliath that works with Ryan Kaji, has tapped Manuel Torres Port to serve as its head of consumer products licensing. 

  
• Substack Is Launching Native Video
• Top 50 Most Viewed U.S. YouTube Channels • Week Of 01/23/2022
• Simon Fuller Has Formed A Pop Group On TikTok Because
• Jellysmack Has $500 Million to License Your Old YouTube Videos
• Twitter Is Testing ‘Flocks’ So You Can Just Tweet With Your Besties
• YouTube Loses 3 Major Execs: Ryan Wyatt, Jamie Byrne, And Heather Rivera To Depart (Exclusive)
• CoComelon Is Getting into Podcasts
• Jellysmack Signs MMA Star Francis Ngannou To Its New ‘Marquee’ Division