[Editor’s Note: Tubefilter Charts is a weekly rankings column from Tubefilter with data provided by GospelStats. It’s exactly what it sounds like; a top number ranking of YouTube channels based on statistics collected within a given time frame. Check out all of our Tubefilter Charts with new installments every week right here.]
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This week’s U.S. Top 50 is proof of how dominant children’s content is on YouTube. The top five channels in the ranking all deliver kid-friendly content, and eight out of the chart’s top ten finishers fit that description.
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The all-ages channel that bests all others when it comes to viewership is Cocomelon – Nursery Rhymes. The California-based channel has been #1 in our U.S. Top 50 throughout the first month of 2022. It extended its dominance in our latest U.S. Top 50, picking up 794.1 million weekly views. And with the news that the company is launching podcasts on Spotify, we’re bracing for it to expand its ever-growing empire.
Three of the next four channels in our current U.S. Top 50 are family vlogs. Up first: Kids Diana Show, which was U.S. runner-up last week and held that position after our most-recent measurement. The channel offers adventures, sketches, and playtime with Diana and her brother Roma; over seven days, it picked up 593 million weekly views.
Thanks to a 25% week-over-week traffic increase, Vlad and Niki was able to leapfrog three channels to move up to the #3 spot in our U.S. Top 50. With its two titular boys in the spotlight, Vlad and Niki appeals to YouTube’s vast audience of babies, toddlers, and young kids. Its up-to-date seven-day viewership total is 360.7 million weekly views.
LankyBox and Cocomelon are the only non-vlogs in this week’s top five. The former channel, which reached fourth place, earned its high ranking thanks to its ability to entertain an eclectic audience of gamers, kids, and movie buffs. A 19% week-over-week increase brought it up to 343.8 million weekly views.
Like Nastya moved up after finishing in eighth place last week, and in our latest chart, the Floridian family vlog rounds out the top five. It added 343.4 million weekly views to its lifetime total, which put it just a hair behind LankyBox.
Susan Wojcicki recently claimed that YouTube Shorts has received more than five trillion views since its inception. That’s a mind-boggling number. But what are all those people actually watching?
One channel generating a lot of traffic on YouTube Shorts is DiYeh. In our latest U.S. Top 50, the purported home of a photographer named David Yeh received a whopping 256.3 million weekly views, which put it in 12th place in our U.S. Top 50. That surge of viewership put DiYeh above one billion views all-time.
The most popular DiYeh videos, some of which have crossed the 100-million view mark, share the title “don’t upset children.” Are these Yeh’s children? Whoever is behind DiYeh, they spam their descriptions and comment sections with links to a sketchy-looking website.
Whatever the truth of this channel is, there’s a clear takeaway here. There are a lot of channels on YouTube Shorts that raise questions, and I hope YouTube will respond to these queries as it continues to share its mind-boggling stats.
This week, there are 28 YouTube Shorts channels in the U.S. Top 50.