facebook

• Thanksgiving-Themed Videos Garnered 600 Million Cross-Platform Views This Month
• Google Will No Longer Allow Political Ad Targeting Based On Party Affiliation, Voter Records

  Google has finally weighed on the political ad debate -- a conundrum facing every major tech platform in the run-up to the 2020 election, as they weigh how how to contend with a proliferation of misinformation that was discovered to have been weaponized in the last Presidential contest.

  
• Facebook Levels Up Charity Livestreaming Tools, Opening Them To All Partner Creators

  Almost exactly one year ago, Facebook Gaming revealed a newly-developed suite of charity livestreaming tools for its creators. Only 25 of the platform’s official partner creators got access to the tools, and for the past 12 months, those creators have been putting them to the test, raising more than $180K for organizations like St. Jude Children’s Research Hospital and The Humane Society of the United States.

  
• As Mark Zuckerberg Blasts TikTok, Instagram Is Testing A Copycat Product, ‘Reels’, In Brazil

  Instagram, which successfully pilfered the Snapchat Stories format, is hoping for a similar coup with the highly-edited music video, meme, and challenge video medium proliferating on the platform du jour, TikTok.

  
• IGTV Is Funding Creator Content — When It Doesn’t Touch On Politics, Social Issues
• Halloween Social Videos Amass Over 6.6 Billion Views in October Alone
• Facebook Launches ‘News’ Tab, Will Pay (Some) Partner Outlets For Their Content
• Facebook, Under Fire For Political Ad Policies, Lays Out Election Protection Plan
• Facebook, YouTube, Twitter Refuse To Remove Trump Campaign Ad That Pushes Biden/Ukraine Conspiracy Theory
• Facebook, Like Instagram, To Test Hiding ‘Likes’, Reactions, And Video Viewcounts
• Insights: Apple And Comcast Giveaways May Net Tens Of Millions Of Subscribers And Send SVOD Super Derby Back To Where TV Started
• YouTube, Facebook, Instagram Are Epicenters For Steroid Sales — And So Are Their Recommendation Algorithms (Study)