Comscore

• Online Video Ads 38% More Memorable than Ads on TV
• You Watched 7 Hours and 51 Minutes of YouTube Last Month

  Americans watched 23 hours and 12 minutes of online video in December. Youtube accounted for almost eight of those hours and Hulu for another three.

  
• How Hulu Made $420 Million in Revenue in 2011

  Hulu CEO Jason Kilar announced Hulu finished off 2011 with $420 million in revenue and 1.5 million Hulu Plus subscribers.

  
• The World Watches 201 Billion Online Videos a Month

  comScore released global online video viewing statistics. And the numbers are staggering.

  
• You Watch 16 Minutes of Online Video Advertising a Month
• Facebook Second Only to YouTube in Online Video Viewers
• One Billion Music Videos Viewed on YouTube Every Month
• Clevver Media Joins the Billion Views Club
• Machinima, Maker, Vevo Top comScore’s YouTube Rankings
• Online Video Duration Now at 5.4 Minutes (Chart)
• Hulu Settles on One Video Ad Every 4 Minutes and 35 Seconds
• US Watches 5 Billion Online Videos Per Month