Branded Entertainment

• ‘Chad, Matt & Rob’ Score AXE For Latest YouTube Interactive
• Who Needs TV Networks? Mattel Grabs Whitney Port and Goes Right to Hulu

  Mattel is heading right Hulu to launch an 8-episode half-hour reality web series to re-introduce Barbie's beau Ken to an older audience.

  
• Diesel’s ‘Not For Running’ Series Kicks Ass

  Italian clothing designer Diesel's new Not For Running sneaker campaign features a series of tongue-in-cheek videos covering the subject of kicking ass.

  
• ‘You vs. YouTube’, Trivial Pursuit Bets On Web Video

  The You vs. YouTube campaign taps about a dozen of the most recognizable stars on YouTube—some viral wonders and some of the more prolific vloggers.

  
• Does Kia’s ‘Who’s Next?’ Series Have YouTube ‘Idol’ Power?
• Kia Soul and Automakers Vie For Hearts of YouTube’s Creators
• Is ‘Bud House’ The World’s Most Expensive Online Reality Show?
• DumbDumb and Electus Launch First Web Series: ‘Dirty Shorts’
• DCNF 2010: Seth Green, ‘URule’ Man
• Meet ‘Mr. Vicarious’ with SoBe Studios and CollegeHumor
• Photo Love: ‘Reinvent the Wheels’: Transformers Meets Art
• Canadians Get Cozy with KitchenAid in ‘Cooking Moments’