Branded Entertainment

• Gabby Reece, Glo.com and Vaseline Hope To Spike One
• Tony Stewart Can Act: ‘The Rookie’ Takes Scripted Turn

  For season 2 of Off Track with Tony Stewart, the Armor All sponsored web series takes a turn for scripted comedy

  
• Justin Timberlake Speeds into Audi’s ‘Next Big Thing’

  The 6-episode branded web series created by ad agency Heimat Berlin for Audi premieres online May 4, timed around the US rollout of the new Audi A1.

  
• RedLever, Tone, and Epic Records Team Up for the VideoBox

  Interactive studio RedLever launched a branded entertainment campaign this week that merges the Tone body wash brand with the music of Epic Records.

  
• Stella Artois Brings Mysterious ‘Jacques d’Azur’ to Life for Cannes
• Samsung’s ‘Mobile Explorers’ Storm Vancouver Olympics
• Dailymotion @ CES: ‘Be Everywhere in 2010’
• Dailymotion @ CES: 'Be Everywhere in 2010'
• Let's Play Can You Spot the Brand, Target: 'Moochie'
• Pixel8 Launches Aussie Web Studio, 'BobbyDrexler' First Up
• Break Pours SoCo Into 'Social Sportz Net', More On Tap
• Yahoo's GroupM Deal Could Mean Their First Scripted Comedy