Branded Entertainment

• Yahoo's GroupM Deal Could Mean Their First Scripted Comedy
• Fox's 15 Gigs Opens Up Their Digital Playbook

  We sit down with Fox Television Studios' 15 Gigs to find out what they're up to with their new web series studio venture.

  
• Altoids 'Brainstorm' Is Minty Fresh Web Series Magic

  Branded comedy web series 'Brainstorm' from Fox Mobile Studios and Altoids hits the mark for innovative web original content.

  
• NBC Digital Goes Branded With 'In Gayle We Trust'

  NBC Universal Digital Studio launched its second original scripted comedy series In Gayle We Trust, following up on the early success of Tony Hale starring CTRL

  
• Friday Rewind: Tubefilter News of the Week – August 28, 2009
• Branded Entertainment Demystified – What’s In a Name?
• French Liqueur Hits 'Concrete' With 'Project Runway' Knock-Off
• Cotillard is One Sexy 'Lady', Dior is One Sexy Bag
• Subway Benches Jared For MSN's Boomer-Branded 'Fit to Boom'
• Feel Good Brand Management in Play in 'Season in the Balance'