branded content

• On YouTube, brands are speaking softly in order to be heard
• Emma Chamblerlain is influential on YouTube even when she’s not posting new videos

  A partnership between influencer Emma Chamberlain and the Mediterranean food brand Cava faced unique challenges but got good returns.

  
• Want some fresh apparel? Just ask T-Pain and NTWRK.

  NTWRK has tapped rapper T-Pain to host the 'Day of Craveable Drops,' a sponsored stream in partnership with Panera.

  
• Instagram Unveils Branded Content Updates, Including Ability To Tag 2 Brands In Single Sponsored Post

  Ahead of its inaugural Creator Week, kicking off tomorrow, Instagram has unveiled several updates to the way in which branded content is published and displayed on its platform.

  
• CAA Acquires Creative Agency ‘Tandem’ To Bolster Digital Partnerships, Branded Content Efforts
• Instagram Adds Branded Content Tags To ‘Reels’, ‘Live’, Unveils Several Updates To ‘Branded Content Ads’ Format
• Influencer Marketing Is Changing. Here’s What BEN Thinks Is Critical For Success.
• Insights: The Young Turks Will Intertwine Their Values With Their Ad Dollars, But Can Other Media Sites Afford To Follow?
• Gen Z Digital Hitmaker Brat Is Getting Into The Branded Content Business (Exclusive)
• Whistle Sports Parts Ways With Chief Revenue Officer Amid Pivot Toward Original Content
• YouTube Announces Creative Suite For Brands, Lets Them Live Experiment With Ads
• WME Secures New Branded Content Opportunities By Investing In Marketing Platform Influential