branded content

• YouTube Star Liza Koshy Answers A Live Reddit AMA In A Car Going 130 MPH
• Facebook Is Testing Its Own Influencer Marketing Platform

  Thus far called "Branded Content Matching," Facebook's developing influencer marketing platform will let brands search for influencers on the platform that best meet their target demographic needs. No word yet on when the tool will officially launch.

  
• Abrams Artists Agency Signs Tori Spelling For Digital Representation

  The talent agency will work to expand Spelling’s image and her work with brand partners across social media through various content initiatives.

  
• ProSiebenSat.1 Merges Studio71 With Its ‘Red Arrow’ Global Production Group

  Red Arrow’s production teams and Studio71’s illustrious talent roster are now more likely to collaborate on branded content opportunities.

  
• Fullscreen Names Digital Marketing Vet Kevin Roe SVP Of Client Services
• Fashion Influencer Chriselle Lim Launches Branded Content Company ‘CINC Studios’
• Awesomeness Spins ‘Wildness’ Research Division Into Branded Content Agency
• Instagram Trounces All Other Platforms In Terms Of Branded Video Engagement (Study)
• Toyota Enlists Bad Lip Reading For A Series Of Commercials
• Generation Z More Likely To Share Branded Content Than Millennials, Loves Influencers
• Survey: Majority Of Gen Z Respondents Are OK With Branded Content, Even When It’s Done Poorly
• Astronauts Wanted Broadens Branded Entertainment Division With New Hire