branded content

• Is your brand too edgy for TikTok? Try OnlyFans.
• 80% of sponsored posts on Instagram last month weren’t disclosed as ads

  Creators upload thousands of sponsored videos and posts across digital platforms like YouTube and Instagram every day—and the Federal Trade Commission (FTC) is very serious about those posts being correctly disclosed as branded content. Over the last few years, the commission has rolled out more and more specific guidelines for sponcon, letting creators know exactly when they need to tell their audience that they were paid to promote brands, products, and services.

  
• Chick-Fil-A’s streaming service will offer family friendly programming (even on Sundays)

  Chick-Fil-A is getting into the content game with a streaming service that will offer unscripted original programming for families.

  
• Dunkin’s all in on creator collabs with Nick DiGiovanni’s new four-drink menu

  Dunkin' has been particularly zeroed in on content creators, and was possibly the first big fast food brand to welcome them onto its menu. When it launched The Charli in 2020, it sold hundreds of thousands of D'Amelio-branded drinks in just five days, and saw a 57% spike in app downloads.

  
• Made In Network taps creator economy vet Jeremy Azevedo to oversee content production
• BeReal is getting real about branded content
• Hey Twitch streamers: Mountain Dew is watching you and will reward you if you drink soda on air
• JoinBrands arrives on TikTok to facilitate influencer marketing partnerships
• Unilever promotes its home goods brands as the official sponsor of #CleanTok
• Jack in the Box hunts for a “Head Twitch Creator” to stream on its behalf
• Loaded sets out into the ‘Open World’ with a consulting and production wing
• House of Highlights tripled its branded content revenue by working directly with creators