barbie

• Kids media company pocket.watch says “Hi Barbie!” with Mattel ad sales pact
• Barbiemania brings millions of views to YouTube music videos (including one from 1997)

  The average YouTube views on the 1997 Aqua music video "Barbie Girl" have tripled since the release of Greta Gerwig's 'Barbie' movie.

  
• Susan Wojcicki enters the Barbie world

  The former YouTube CEO is one of seven women tapped by Mattel to have one-of-a-kind Barbie dolls made in their likenesses to celebrate women in science, technology, engineering, and mathematics (STEM).

  
• Social Video Tune-In Trends: Which Creators Won Minutes Watched In July 2021?

  First, globally, Moldovan YouTube Shorts creator Tsuriki Show continues its meteoric rise, and now has the most unique viewers of any creator or property across Facebook or YouTube. Its 691.8 million global unique viewers in July 2021 were over 5 million more than TheSoul Publishing for the month, and nearly 29 million more than The Walt Disney Company.

  
• Made-For-Kids YouTube Content Seeing Big Year-Over-Year Growth
• How Mattel Harnessed YouTube To Help Bring Its Iconic Barbie Character Down To Earth
• These Brands Dominated Social Video Through The First Half of 2019 (Study)
• ‘Mattel Creations’, The Toy Giant’s TV And Digital Content Division, Adds Two Key Executives
• Barbie Joins The YouTube Vlogging Crowd With Debut Clip
• What is Life Like in Barbie’s Malibu Dreamhouse?
• Finally, A Web Series About Vibrators
• David Lynch Coffee has a Love/Hate Relationship with Barbie