In heaven everything is fine and everyone drinks David Lynch Signature Cup Organic Coffee. At least that’s what the 65-year-old filmmaker and TV director who made the whole world wonder who murdered Laura Palmer would have you believe.
Lynch, who is no stranger to creating commercials containing uncanny content, recently uploaded and ad spot where he slings his organic, fairly traded cups of joe by way of a flirty conversation with the head of Barbie doll uncomfortably placed in his firm grasp.
Lynch is a long-time fan of online video. Way back in October 2008, the original Eraserhead signed a deal with the now defunct ON Networks for a web series that never saw the light of day based on his book, Catching the Big Fish: Meditation, Consciousness and Creativity.” Lynch’s website was also once home to a repository of sporadically uploaded weather reports, animated coyote programs, and other things sufficiently surreal for people who like David Lynch movies to enjoy for the small cost of $9.97 per month.
It’s no surprise that Lynch took the web to market his wares, but what is surprising is the execution. This ain’t your daddy’s David Lynch, and that’s a bad thing. If whispering sweet greetings while bending Barbie’s neck on top of fairy tale music constitutes what now passes for Lynch’s signature disturbing imagery, then dude might as well give away his director’s chair. The commercial is different, that’s for sure, but I’d expect more from the man who used to make ad spots like this.
Maybe it’s a sign Lynch needs more time to meditate on his crative projects or perhaps could use a little something stronger to drink in the morning than coffee.