Life in the Barbie’s Malibu Dream House is a pink-hued, sparkly adventure into a candy-colored wonderland of female fashion, friendship, and fiction populated by animated anthropomorphic dolls with unrealistic human proportions (and surprisingly clever dialogue) who are at once both benign and kinda terrifying (in a they-could-maybe-turn-this-into-Chucky-slasher-flick-at-any-moment kind of way).
At least that’s what life is like in Barbie’s Malibu Dream House in Mattel’s shiny new Life in the Dreamhouse web series. The 14-episode animated program from the toy manufacturer that generated over $5.856 billion in revenue in 2010 and is also the maker of one of the most popular dolls in the world features Barbie, her sisters Stacie, Skipper, and Chelsea, her pets, and her long-time boyfriend Ken. (Editor’s Aside: The couple has been together since they met in 1961.)
Barbe and company prep for dates, pick out clothes, sit pets, plans for parties, prepare foodstuffs, and more in a reality-style setting where Bachelor-esque one-on-one camera confessionals are great opportunities for the writers of the cartoon to interject with quips even those who aren’t in Barbie’s target demo can enjoy. Check it out:
Pretty good, right? The first season of Life in the Dreamhouse is available in 21 languages. Season two is set to launch in October.
And this isn’t Mattel’s first entree into the original web serie world. Back in October 2010, the company launched Genuine Ken, a real-life reality show on Hulu in which the makers of Barbie searched for a young man in possession of the following qualities: “Date-ability, personal style, personality, general hotness, and overall KEN-ability.”