Ads

• After disappointing earnings in Q3 2022, how will Alphabet “realign resources” at Google and YouTube?
• TikTok’s Focused View ad campaigns will reach users who are paying attention

  At its TikTok World event for advertisers, marketers, and brands, TikTok announced new formats, campaigns, and creator tools.

  
• YouTube channels will get more access to songs than ever before. Welcome to Creator Music.

  YouTube Music head Lyor Cohen helped introduce Creator Music, a licensing and revenue sharing music service designed for YouTube Shorts.

  
• Ads are coming to YouTube Shorts — and an expansion of the Partner Program is coming with them

  YouTube is bringing ads to YouTube Shorts. It will also expand its Partner Program to allow more creators to profit from short-form clips.

  
• Netflix’s ad-supported tier is on the fast track, but advertisers are balking at the platform’s asking price
• Netflix needed execs to lead its upcoming ad-supported tier. It found them at Snapchat.
• Netflix chooses Microsoft as the technology and sales partner for its ad-supported streaming service
• Brace yourself. The YouTube Shorts ads are coming.
• Twitch wants creators to have sustainable revenue. It’s rolling out monthly guarantees.
• Super Bowl ads drove a ton of YouTube views. Here are the top 5.
• David Dobrik Says He Hasn’t Made Any YouTube Ad Money In Roughly Four Years
• YouTube Is Serving Young Viewers Age-Inappropriate Ads, Videos With Little Educational Value, Study Finds