acquisition

• UTA Purchases Strategic Advisory Firm MediaLink For $125 Million
• Jellysmack Finds First Acquisition In Automated Video-Editing Startup Kamua

  Jellysmack, which helps top creators expand their presence across new platforms, has tendered its first acquisition of the A.I. video-editing company Kamua.

  
• Cameo Enters Merch Business With Its First-Ever Acquisition Of ‘Represent’

  Celebrity shoutout platform Cameo has announced its first-ever acquisition -- the Los Angeles marketing and merch platform Represent, which builds DTC merch brands for the likes of Jennifer Lopez, Ed Sheeran, Arnold Schwarzenegger (pictured above), and Kendall Jenner.

  
• StreamElements Acquires Gamer-Centric YouTube MCN ‘Paragon’

  Following its recent $100 million fund raise, when it announced its intention to focus on the YouTube and VOD space, StreamElements has acquired gamer-centric multi-channel network Paragon, through which it says it will bring many YouTubers into the fold.

  
• Patreon Acquires ‘Clear Talent’ To Scale
• YouTube Acquires Video Startup ‘Simsim’, Which Enables Viewers To Shop Creator Recommendations
• Reese Witherspoon’s Hello Sunshine Seeking Sale, With Potential $1 Billion Pricetag (Report)
• Spotify Acquires ‘Betty Labs’ In Bid To Build A Clubhouse Competitor
• Reddit Buys TikTok Competitor Dubsmash, Will Integrate App’s Video Creation Tools
• In Biggest Podcast Purchase Yet, Spotify Acquires Ad And Publishing Platform ‘Megaphone’ For $235 Million
• BEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’ (Exclusive)
• Facebook Acquires GIF Database GIPHY In Reported $400 Million Deal