YouTube

• Susan Wojcicki Reveals YouTube Paid Out $3 Billion To Music Industry Last Year
• Creators For Good: Claudia Sulewski’s Journey To Shelter Pet Adoption

  We partnered with Claudia Sulewski for our Shelter Pets Project campaign to help encourage her audience to #AdoptPureLove from an animal shelter near them.

  
• Google Reportedly Paying Activision Blizzard $160 Million For YouTube’s Exclusive Livestreaming Rights

  The YouTube portion of Google’s new deal with Activision Blizzard--which gives it exclusive rights to livestream matches from Overwatch League, Call of Duty League, and Hearthstone Esports--will cost Google $160 million over the next three years, according to sources familiar with the matter.

  
• YouTube’s New Monetization Tool Lets Viewers Tip Creators On Livestreams And Uploads

  Viewers who followed CouRage or Overwatch League from Twitch to YouTube may soon see a familiar monetization tool.

  
• YouTube Wants To Hook Its Users Up With Third-Party Video Subscriptions (Report)
• YouTube Kids’ Channel Cocomelon, Which Brings 3+ Billion Views Per Month, Expands Into Merch
• YouTube Uses Trailer View Counts To Predict ‘Joker’ Will Steal Best Picture Oscar
• Google Tells Websites–Including YouTube–To Remove “Particularly Disruptive” Ads On Short Videos
• Justin Bieber Docuseries Becomes YouTube’s Most-Viewed Original In One Week
• YouTube Sends Cease-And-Desist To Facial Recognition Company That Scrapes Social Media Images For Law Enforcement
• YouTube Shares Insights Into How It Will Deploy $100 Million Kids Content Fund
• YouTube Finally Reveals Exactly How Much It Makes From Ads: $34.4 Billion In Last 3 Years