TikTok

• TikTok adds a LinkedIn-like “profile views” feature
• TikTok doesn’t want to be called a social media platform. Can it prove it isn’t one?

  At the Gathering conference, TikTok head of global agency and accounts Khartoon Weiss says her company is in entertainment, not social media.

  
• The Biden Administration’s latest TikTok venture is part of a “six-figure” influencer marketing campaign

  Joe Biden's midterm election campaign is gearing up, with PAC American Bridge tapping microinfluencers to support the President on TikTok.

  
• TikTok is adding a dislike button to boo spammy comments

  TikTok says it considers dislikes “community feedback” that “will add to the range of factors we already use to help keep the comment section consistently relevant and a place for genuine engagement.”

  
• Ahead of the midterm elections, President Biden is looking to drum up support on TikTok
• TikTok has commissioned a musical about TikTok
• TikTok’s launching a “university” that gives creative agencies the inside scoop
• U.S. attorneys general want TikTok and Snapchat to give parents more control of kids’ DMs
• TikTok wants to distribute music for unsigned, up-and-coming artists. Record labels might not like that.
• Two TikTok moderators are suing ByteDance over exposure to “highly toxic and extremely disturbing” content
• The White House wants influential young TikTok stars to spread its message about Ukraine
• TikTok turns the SoundOn to get emerging artists paid