Today, during Advertising Week, Snapchat announced the latest additions to its slate of premium, episodic Snap Originals series -- an initiative it launched last October in order to redefine television for the mobile era with vertically-oriented, interactive programming, touting five-minute episodes and a "hypervisual" approach.
Snapchat
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Snapchat Adds 7 Million Daily Active Users In Q3, Looks Ahead To Wearable AR Tech
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Snap Sets Series With Nikita Dragun, Bhad Bhabie, Will Launch New ‘Shows’ Page To The Right Of ‘Discover’
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Instagram Reportedly Developing A TikTok Copycat Feature Called ‘Clips’
After copying Snapchat’s hallmark Stories format to wild success, Instagram may be looking to pilfer the latest platform favored by Gen Z: TikTok, which enables users to create 15-second videos comprising lip-syncing, comedy, hashtag challenges, and more.
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Snapchat And Spotify Duet On Direct Share Feature
Snapchat is the latest social app to snag Spotify direct sharing.
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Snap Unveils Third Generation Of $380 Spectacles, With Two Cameras To Create AR Effects
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Snapchat Launches Latest Batch Of ‘Creator Shows’ With The Kaplan Twins, Matt Steffanina, Teala Dunn
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Snapchat To Raise $1 Billion In Debt Financing, In Part To Fund Acquisitions
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Snapchat Takes Implicit Dig At Instagram In New Ad Campaign — On Instagram
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Mobile Content Vs. Short-Form – It’s Not the Same Thing
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Snapchat Introduces New ‘Creator Shows’ Format With Emma Chamberlain, Rickey Thompson, FaZe Banks
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BuzzFeed Debuts First Snapchat Original, Weekday Trendy News Roundup ‘BTW’
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Snapchat Renews Two Originals From Vertical Networks, Overtime (Exclusive)
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