Reels account for 22.1% of content on Instagram—but they generate 35.4% of likes, and 33.8% of reach.
Reels
- Instagram’s next way to get eyes on Reels: creator tips
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Reels are Instagram’s most-liked type of content
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Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
“We’re adjusting how payouts are calculated, aimed at rewarding creators across a range of audience sizes who are making high quality original content that resonates with people,” the company said.
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Reels creators say their monthly payouts have been cut by as much as 70%
Creators making money through Instagram’s Reels Play bonus program told Financial Times their payments have suddenly been cut by up to 70% in recent weeks.
- Creators can run ads in Facebook Reels. And take home a cut of the revenue.
- Instagram’s Latest Feature: Why Type A Comment When You Could Film A Reel?
- Instagram Rolls Out Ads On TikTok Competitor Reels
- Reels Rolls Out New Content Discovery, Sharing Features
- Facebook To Launch TikTok Competitor ‘Reels’ Globally In August
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