Reels

• TikTok and Meta want a piece of YouTube’s TV success
• Are we getting a standalone version of Instagram Reels?

  Instagram's standalone version of Reels separate from Instagram and Facebook would allow it to more easily challenge TikTok

  
• Instagram’s next way to get eyes on Reels: creator tips

  A spokesperson for Meta, Instagram’s parent company, told Business Insider that Gifts are currently an internal prototype and aren’t being tested in the general user population.

  
• Reels are Instagram’s most-liked type of content

  Reels account for 22.1% of content on Instagram—but they generate 35.4% of likes, and 33.8% of reach.

  
• Meta says it’s messing with Reels payouts, introduces new Facebook plug for creators to earn up to $4,000
• Reels creators say their monthly payouts have been cut by as much as 70%
• Creators can run ads in Facebook Reels. And take home a cut of the revenue.
• Instagram’s Latest Feature: Why Type A Comment When You Could Film A Reel?
• Instagram Rolls Out Ads On TikTok Competitor Reels
• Reels Rolls Out New Content Discovery, Sharing Features
• Facebook To Launch TikTok Competitor ‘Reels’ Globally In August