Tubular Labs

• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports

  As esports continues to see explosive growth, brands and platforms are placing bets on favorite gamers and creating premium content opportunities to engage fans. One of the latest: LVL UP, an IGTV series hosted by esports commentator and influencer Alex ‘Goldenboy’ Mendez and sponsored by Subnation and IMGN. 

  
• Fantasy Football Videos Gain Steam All Summer From Unexpected Sources

  The National Football League (NFL) returned this week for its one hundredth season, bringing plenty of hype for fans online and off. And while there were countless social videos previewing the upcoming season for one of America’s favorite sports, there was also chatter about another, related game that drives its own impressive amount of audience engagement: fantasy football.

  
• Apple’s Big YouTube Stream Was Just Part Of Its Swelling Social Video Impact

  After years of avoiding YouTube for streams of its events, Apple caved this week, bringing its iPhone 11 (and more) unveiling to the video giant.

  
• Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV
• Social Video Strategy Spotlight: How Netflix, Amazon, And Hulu Take Different Approaches To Hyping New Shows
• MTV’s VMAs Collect Hundreds Of Millions Of Social Video Views, Primarily On Owned Properties
• Top-10 College Football Teams Are Also Great At Generating Social Video Views
• Building Buzz: Facebook Dominates In Audience Views for Three Highly-Anticipated TV Shows Coming This Fall
• Premier League Social Video Standings Look A Lot Like Typical Season’s Table
• Ninja’s New Cross-Platform Video Strategy Since Leaving Twitch For Mixer
• Bernie, Biden, And Warren Get Post-Democratic Debate Social Video Bump