Industry

• Major League Baseball’s Playoff Teams Didn’t Necessarily Top Social Video Standings
• Creators For Good: Remi Cruz On The Health Journey And Staying “Pretty Basic”

  To coincide with Suicide Prevention Month we partnered with Remi for our Seize the Awkward campaign to discuss her overall health journey, opening up with her audience in new ways and tips for maintaining a healthy mind.

  
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video

  Analytics leader Nielsen has purchased a minority stake in OpenSlate, a fellow video measurement company that tracks brand safety to help marketers avoid associations with objective content.

  
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens

  YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.

  
• Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports
• Fantasy Football Videos Gain Steam All Summer From Unexpected Sources
• Apple’s Big YouTube Stream Was Just Part Of Its Swelling Social Video Impact
• The Ad Council, Movember, And Creators Come Together For “Man Of More Words” Suicide Prevention Campaign
• Tubular Labs Unveils New Metrics That Seek To Measure Social Video Like TV
• Creators Lindsey Stirling, Hayley Kiyoko, Aminé, And Christina Perri Harmonize For New ‘Seize The Awkward’ Campaign
• Social Video Strategy Spotlight: How Netflix, Amazon, And Hulu Take Different Approaches To Hyping New Shows
• MTV’s VMAs Collect Hundreds Of Millions Of Social Video Views, Primarily On Owned Properties