Industry

• Machinima’s Debevoise Among Investors For YouTube Analytics Platform
• The Best Coverage Of Tonight’s Debate Might Be Tumblr’s Live GIFing

  Tumblr will post GIFs in real time on its Gifwich blog during each Presidential election. The Guardian will break down each animated image.

  
• Fandango Buys Ticket into Web Series Fray with Former EW Oscar Expert

  Fandango announced it will produce an original web series or two with former Entertainment Weekly Oscar Expert David Karger.

  
• New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views

  Nielsen has unveiled its new Cross-Platform Campaign Ratings that take into account online video views when analyzing an ad campaign.

  
• Third Party Startups Benefiting From YouTube’s Original Content Push
• Yahoo Back into Second Place (Behind YouTube) in Latest Online Video Rankings
• 20% of YouTube Original Channels Achieving One Million Views a Week
• CBS Exec to Find Content for Microsoft’s New Interactive Department
• Google Glasses Meet New York Fashion Week, Not Much Changes (Yet)
• Machinima Taps Ex-Red Bull Exec to Bring In More Male Viewers
• Has YouTube Figured Out How to Make Money on Mobile Advertising?
• We Might Have Mentioned this, but YouTube is Really, Really Popular