Google Preferred

• Logan Paul Says Being Axed From ‘Google Preferred’ In January Has Cost Him $5 Million
• Advertisers Are Increasingly Weary Of Brand Safety On Google Preferred (Report)

  Several marketers report feeling misled for paying top dollar on campaigns that either could or did end up running against questionable content.

  
• YouTube Expands Google Preferred To Cover Trending Videos

  YouTube announced that Google Preferred will now extend to trending videos. It made the announcement at its annual Brandcast in New York.

  
• Two Years In, Google Preferred Keeps Working For Brands And YouTube Stars

  Google Preferred is now two years old, and the premium advertising program is still a pertinent tool for brands and creators.

  
• Interpublic Moves $250 Million From TV Budgets To Google Preferred In YouTube’s Biggest Upfront Deal Ever
• Google Preferred Advertising Program Expands To Canada
• Google Preferred Advertising Program To Return To YouTube, Expand Internationally
• YouTube: We’ve Almost Sold Out Our Google Preferred Ad Inventory
• Here Is YouTube’s List Of “Google Preferred” Channels For Advertisers (Exclusive)