Facebook

• Facebook Will Open Beta Of VR Social Platform ‘Horizon’ To (Some) Public Users In Coming Weeks
• Facebook Will Now Host Official Music Videos, Challenging YouTube’s Dominance In The Category

  Beginning this weekend, Facebook will start to distribute official licensed music videos in the U.S. -- a medium that garners seismic viewership across the web. In a blog post, the company said it would also premiere clips from artists like J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez, and Calibre 50.

  
• Facebook Shutters TikTok Competitor ‘Lasso’, As Instagram’s Own Clone ‘Reels’ Expands To New Markets

  Facebook has shuttered Lasso -- a standalone app that the social network created as its answer to burgeoning micro video powerhouse TikTok. Lasso, which launched roughly a year and a half ago, will close for good on July 10, per a notice to users yesterday.

  
• Facebook Expands Fan Subscriptions To Creators In 7 Regions, Introduces Live Stream Ads And More Video Analytics

  Facebook has rolled out a major update for creators that expands its Fan Subscriptions and Stars programs to more people, offers ads on more video formats, and implements a new range of viewership analytics.

  
• Facebook Lets Users Turn Off Political Ads, Launches Voter Registration Campaign
• Facebook Gaming Expands Availability Of Key Monetization Tools, Readies New ‘Live Breaks’ Ad Format
• CAA Signs Facebook Gaming Creator Jonna Mae (Exclusive)
• Facebook Agrees To Pay $52 Million To Content Moderators Whose Work Affected Their Mental Health
• Justin And Hailey Bieber Debut Self-Shot Facebook Watch Series During Quarantine
• Facebook Comes For Zoom With New Videoconferencing Feature ‘Messenger Rooms’
• Facebook Is Cool With Disguised Toast Revisiting Twitch—So Long As He’s Not Streaming Gaming Content
• Facebook Debuts Dedicated—And Ad-Free—Gaming App Months Before Planned Release