100 Thieves

• 100 Thieves Raises $60 Million At $460 Million Valuation To “Launch And Acquire New Companies”
• 100 Thieves’ First Acquisition Is Boutique Keyboard Startup Higround

  100 Thieves said it plans to “serve as an accelerator” for Higround.

  
• 100 Thieves Signs Gamer/Artist Tina Kitten, First ‘Apex Legends’ Creator NiceWigg

  The uber-stylish gaming org 100 Thieves has added Tina Kitten to its elite creator roster. The streamer and artist, who does not disclose her real name, counts 831,000 Twitch followers and 265,000 YouTube subscribers -- and experienced a breakout 2020 due to her Among Us play, according to 100 Thieves.

  
• 100 Thieves Renames Content House Following Lexus Deal, Valkyrae, Fuslie Appointed Brand Ambassadors

  Esports org 100 Thieves is tackling the luxury space in a major way. Roughly a week after unveiling the first launch from its multi-faceted collab with Italian fashion house Gucci, the company has pacted with Lexus as its first luxury automotive brand partner.

  
• 100 Thieves, Gucci Unveil First Piece From Sustainability-Focused Collaboration: A $2,500 Backpack
• 100 Thieves Nabs Collaboration With Gucci In Impressive Sign For The Gaming Industry
• 19-Year-Old Twitch Phenom ‘Kyedae’ Signs With Range Media Partners
• 100 Thieves Forges Multi-Year Brand Deals With 2 ‘Boston Beer Company’ Beverages
• 100 Thieves Snags AT&T Sponsorship, Will Install Branded ‘Valorant’ Team Training Room
• 100 Thieves Becomes First Brand To Take Over Fortnite’s Creative Hub
• Sports-Savvy YouTube Collective 2HYPE Signs With 100 Thieves
• 100 Thieves To Enter Call Of Duty League With New Team, Los Angeles Thieves