Eleanor Dowling Semeraro

• Influencers Are Using Instagram To Bring Comfort Food, New Recipes To Stay-At-Home Masses
• With Billions of Interactions Around COVID-19, Influencers Are Harnessing Their Platforms For Good

  The coronavirus pandemic spreading across the globe has upended life -- both personally and professionally -- for just about everyone, and that includes creators working in the influencer marketing ecosystem.

  
• Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

  A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020.

  
• Tentpole Events Boost Celebs’ Engagement On Social

  Tentpole events like the Oscars and Super Bowl aren't just a boon for networks looking for live viewers—they can help celebrities achieve above-average engagement rates on social media as well.

  
• Which Celebrities’ Super Bowl Teasers Are Scoring The Most Engagement?
• Healthy-Living Influencers Harness Social Video To Help Viewers Kick Off 2020
• For Beauty Influencer Campaigns, YouTube Delivers
• Instagram Campaign Use Grows — But What Could The Removal Of Likes Mean For Creators?
• How Ipsy And Warby Parker Are Harnessing The Engagement Power Of Micro Influencers For Social Video
• Is A.I. The Next Step For Influencer Marketing? Meet Lil Miquela.
• Subnation’s ‘LVL UP’ Highlights Explosion Of Premium Content For Esports
• Social Video Strategy Spotlight: How Netflix, Amazon, And Hulu Take Different Approaches To Hyping New Shows