Eleanor Dowling Semeraro

• Yoga With Adriene’s 30-Day Journey Sparks Explosive Growth For Channel
• The Gaming Industry Generated 2 Million Sponsored Posts From 400,000 Creators This Year, Report Finds

  As esports continues to explode, drawing ever-larger audiences, brands are increasingly leaning into activations with gaming influencers. But which ones are having the most success when it comes to generating engagement and influence from sponsored content?

  
• Sponsored Influencer Posts for Black Friday/Cyber Monday Grew By 46.6% This Year

  
• Huda Beauty Increased Its Share of Influence for Sponsored Content in October

  Influencer marketing platform CreatorIQ recently released its October Share of Influence (SOI) report for the beauty industry, revealing the global beauty brands that are capturing attention and gaining--or losing--influence. For the second month in a row, Huda Beauty was the No. 1 beauty brand with an 8.57% SOI, notably higher than the No. 2 brand (Morphe Brushes with 4.95% SOI). Overall, the beauty industry generated 246K sponsored posts from 90K creators with 1K brands sponsoring content in October. 

  
• Huda Beauty Is Dominating The Makeup Industry’s Share Of Sponsored Content
• How AMC Used Social Video To Keep ‘The Walking Dead’ Fans Living This Summer
• As Esports Go Mainstream, Some Important Lessons for Brands
• How SVODs Are Leveraging Facebook And YouTube To Grow Their Audiences
• How Social Media Usage Of Popular DIY Hashtags Has Changed
• How Ad Council, Collectively, And Digital Brand Architects Are Evaluating Social Good Campaigns During COVID-19
• Influencers Are Using Instagram To Bring Comfort Food, New Recipes To Stay-At-Home Masses
• With Billions of Interactions Around COVID-19, Influencers Are Harnessing Their Platforms For Good