LIVE Fest is coming back. TikTok’s global celebration of vertical live streaming is coming back for 2024, with creators from more than 50 countries expected to join the gamified fun.
Despite what its name may imply, LIVE Fest is less of an individual event and more of a showcase of streaming talent. Via the LIVE Fest 2024 TikTok account, viewers can experience the best vertical streaming content the app has to offer. The contents of that hub will cut across some of TikTok’s most popular categories, including gaming, ASMR, makeup, and science.
Individual streamers can participate in the LIVE Fest fun by broadcasting on their channels. Along the way, they’ll have the opportunity to participate in LIVE Fest challenges and reap rewards from a bonus pool of Diamonds (TikTok’s currency for live streams).
@livefest_2024 Start spreading the news! 🤳🎉 The world’s BIGGEST LIVE event is BACK with 10 million diamonds to win from! 💎 #LIVEFest2024 is the perfect chance to show off your talents, build up your audience, and take home life-changing rewards! 🔗Tap the link in bio to show the world what you’re made of! #CelebrateLIVE ♬ original sound – livefest_2024
LIVE Fest kicked off last year, when it brought 2.3 million creators together for a months-long campaign. The annual event is more than just a celebration of vertical streams. It’s also an opportunity for TikTok to share product updates with its streaming community. In particular, the second LIVE Fest will be a chance to showcase the subscriptions that offer a revenue stream for Twitch-style broadcasts. With more and more creators earning thousands per month on TikTok LIVE, TikTok’s latest monetization features are sure to draw keen interest.
TikTok will look to capitalize on any momentum LIVE Fest generates. A press release teased a “global creator event” that will kick off in early 2025. Described as TikTok’s “largest celebration yet,” the upcoming bash will be streamed around the world. It’s a good time to be a TikTok LIVE creator, so start practicing your NPC impression and join the fun.
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