TikTok‘s global campaign for its live streaming service included millions of participants around the globe. The ByteDance-owned app has shared the results achieved by Global Live Fest, a months-long campaign that kicked off last November. Approximately 2.3 million creators contributed to the event, and 38 million users turned into its official homepage.
If you missed Live Fest, TikTok summed up the campaign in a highlight reel that accompanies an official recap post. Perks included rewards for participating creators and a charity drive that ultimately achieved its goal. According to TikTok, one million users helped the app reach its goal of $500,000 raised for the United Nations World Food Programme.
“Ending world hunger is one of the greatest challenges of our times. Everyone can make a difference and be a part of the solution,” said Caroline den Dulk, the Director of the World Food Programme’s Commuications, Advocacy, and Marketing Division. “We are grateful to TikTok and to the many creators and users in the TikTok community who engaged in the ‘WFP Game Against Hunger’ during LIVE Fest, thereby helping to unlock TikTok’s donation towards WFP’s operations, which provide vital food assistance and support for children and families in vulnerable communities around the world.”
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Though TikTok is best known for its library of short-form videos, its live streams have become a profitable revenue source for many creators, especially since the launch of Twitch-style subscriptions in 2022. Since then, TikTok has introduced new features that give more flexibility to Live creators.
According to social media analyst Jonah Manzano, TikTok is working on another update for Live. Manzano spotted a feature called Sub Space, where subscribers can contribute to discussion threads and polls. Sub Spaces are reminiscent of YouTube’s Community Tab, albeit with a gated twist. So the next time the NPC trend comes around, creators will have new ways to engage with their closest fans.