tiktok live

• Culinary creators and Food Network stars will chop it up on TikTok LIVE
• Visa’s U.K. “creator card” aims to combat cashflow issues while upping TikTok Live payouts

  A partnership between Visa and TikTok in the U.K. has led to the rollout of a debit card intended for creators.

  
• On TikTok Live, viewers are buying enough virtual gifts to pay 60,000 creators a part-time salary (Exclusive)

  It happened during COVID: We all, for a long period of time, became more online. Digital content had already been growing, and plenty of people were familiar with the vast trove of videos on established platforms like YouTube and Twitch, as well as (at the time) nascent platforms like TikTok. But in a time where most folks were locked inside, a perfect fusion happened: More people than ever found themselves with the time to watch content--and make it.

  
• The “sleep stream” is an internet phenomenon — and now, the basis for a viral marketing campaign

  Bedding brand Cozy Earth has turned the sleep stream into a piece of influencer marketing through a contest called Bed Rot.

  
• TikTok’s latest overture to the music industry is its take on ‘American Idol’
• TikTok Live is projected to reach $77 billion in sales by 2027, but other shopping hubs want a piece
• TikTok’s new For You Page is on your desktop
• TikTok is making its biggest holiday shopping push yet. Nicki Minaj and the D’Amelios are helping.
• TikTok is bringing back its LIVE Fest for a second go, with streamers from 50 countries participating
• TikTok wants you to subscribe
• After bringing together 2.3 million creators for Live Fest, TikTok tests updates for its subscriptions
• TikTok Live is launching a global campaign that will span more than 50 countries and regions