Denny’s is putting 24 TikTok creators’ dream dishes on its menu

Denny’s is turning to TikTokers for its latest limited-time menu.

The diner chain’s “Social Stars” menu will feature 12 dishes created in collaboration with 24 TikTok creators, and will be available Feb. 24 through June 21.

In a press release, Denny’s said Social Stars is part of its new campaign “Open for Anything.” The campaign kicked off yesterday with a short film on Denny’s YouTube channel, and is meant to convey that “Denny’s is always open to guests from all different backgrounds to be who they want, with the people they want, over the food they want, whenever they want.”

Subscribe to get the latest creator news

Subscribe

Denny’s is releasing the Social Stars dishes in waves. The first wave offers:

  • the “Get That Cookie Dough Pancakes” from @es_jenny_solares and @EnkyBoys, topped with cream cheese icing and served with eggs, hash browns, and bacon or sausage
  • the “Jala-Bac Burger” from @PaqJonathan69 and @ElTheEgg, a beef burger with white cheddar, bacon, mayo, lettuce, tomato, and pickles, topped with a blistered jalapeno and served with wavy fries
  • and the “Clearly Very Fruity Pancakes” from @CallMeBelly and @Mattheperson—blueberry pancakes topped with blueberry sauce, strawberries, and bananas, served with eggs, hash browns, and bacon or sausage

In a statement, Denny’s chief brand officer John Dillon said the company “didn’t want to just work with this diverse group of social stars to ‘hack the menu.’ Instead, we wanted to take it to a new level and tap into their creative personalities to create distinctly new menu items that are bursting with bold flavors.”

Menu hacking is a trend where creators DIY their own secret menu items by smashing together restaurants’ already-available items to make new wonders and/or monstrosities. There’s also just general food hacking, which has resulted in homemade dishes like the famous baked feta pasta and corn ribs.

Both are huge trends on TikTok, generating billions of views and enough attention that the platform is looking into creating a MrBeast Burger-esque delivery service that’ll chauffeur viral dishes to people’s front doors.

Share
Published by
James Hale
Tags: Denny's

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

20 hours ago

MatPat-founded Theroist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

21 hours ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

23 hours ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

23 hours ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

2 days ago

Chad Wild Clay and Vy Qwaint launch Spy Ninjas HQ, the first adventure park built on a YouTube IP

Four years ago, Chad Wild Clay and Vy Qwaint had an idea. They had spent…

2 days ago