Snapchat

Ryan Reynolds To Premiere Snapchat Series Alongside Will Smith’s Westbrook Media

After nabbing his own Snapchat series in quarantine, Will From Home, Will Smith’s production company Westbrook Media

is pacting with actor Ryan Reynolds for its third Snap Original.

Ryan Doesn’t Know, which will be distributed inside the app’s Discover section, will see Reynolds learning new skills and making friends along the way, The Hollywood Reporter reports — from learning to ice sculpt with Shintaro Okamoto to studying VFX with Trevor Bell to weightlifting with Ulisses World to honing his latte art skills with the artist Melannie Aquino to trying his hand at floral sculpting with Aurea Molaei and attempting axe-throwing with Cliffton Creque.

The 12-episode series, which was also produced by Reynolds’ production company Maximum Effort, will premiere on Jan. 30, with additional installments rolling out every other day.

Subscribe to get the latest creator news

Subscribe

Ryan Doesn’t Know is the third Westbrook series for Snapchat, following two seasons of Will From Home and Jaden Smith’s social justice project The Solution Committee.

“Ryan is a brilliant innovator and we’re incredibly excited to welcome him to the Snapchat community in this hilarious and inspiring series,” Snapchat’s head of content, Sean Mills, told the Reporter in a statement. “Following the success of two seasons of Will Smith’s Will From Home, we can’t wait to introduce another hit series from our talented partner, Westbrook Media.”

You can check out a trailer for Ryan Doesn’t Know below:

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? Kurzgesagt is not AI, John Nellis goes dancing, and Baby Shark’s K-pop idol.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

10 hours ago

As social media lawsuits move forward, is Section 230 facing an existential threat?

In 2026, Section 230 of the Communications Decency Act of 1996 is celebrating its 30th birthday. At…

11 hours ago

The World Cup put creators on the broadcast. Can KSI replicate that strategy for the club he co-owns?

When Greater London soccer club Dagenham & Redbridge FC begins its campaign for the 2026-27 season,…

14 hours ago

Spotify is cracking down on AI slop, but prompters can still post their generated music if they build a personal brand around it

Spotify is adding its own "seems like AI slop" button. Like YouTube, Instagram, LinkedIn, and…

1 day ago

OnlyFans investor says it will “never use AI in any capacity to disrupt creators”

OnlyFans' newest investor is talking up his future plans for the platform--including promising that it…

1 day ago

Influencer endorsements have created a campaign finance loophole. A proposed law would close it.

At this point, it's become clear that social media creators will play pivotal roles in…

1 day ago