snap

• Snapchat hops onto the “full-funnel” bandwagon with ad formats that command attention
• Snapchat is handing out “Snappy Awards” to some of its top-performing creators

  Comedian and actor Matt Friend will host the inaugural edition of the Snappy Awards, which will celebrate high achievers on Snapchat.

  
• Snapchat’s year-end recap summarizes a year that sent users to 6-7 heaven

  Snapchat has published a year-end report that summarizes some of the high points of its 2025, including its 6-7 Bitmoji.

  
• Snap announces AI search powered by $400 million Perplexity deal, and its stock price soars

  Snap enjoyed a stock market bump in the wake of its Q3 2025 earnings report, during which it revealed an AI partnership with Perplexity.

  
• Through a U.K. TV show, Snap creates use case for AR
• Amid an uncertain future, Snapchat reaches 460 million daily active users
• Snap’s new ad format asks brands to pay for creators’ education
• Snapchat is changing how creators earn money–and making it harder for them to start
• Snapchat doubles paying subscribers year-over-year, beats Q3 expectations
• Snapchat’s Phantom House reopens its doors to celebrate spooky season
• Snapchat puts the spotlight on video content with TikTok-y redesign
• TikTok, Meta, Snap team up to protect teens (and themselves)