TikTok

TikTok Helps Push 17-Year-Old Olivia Rodrigo’s “Drivers License” To No. 1 Billboard Debut

TikTok users helped steer Olivia Rodrigo’s debut song “Drivers License” to 130 million streams in the first week after its release, putting it at No. 1 on both of Billboard’s global charts.

Rodrigo, who’s 17 and a Disney Channel actress, dropped the song Jan. 8 after teasing it on social media platforms including TikTok, where she’s only uploaded 10 videos but has more than 4 million followers.

In the week after its release, “Drivers License” went viral on TikTok, with well-known creators like Charli D’Amelio (106 million followers) using it in their content. To date, it has been used in over 886,000 videos. That virality drove it to novel heights on streaming services: by Jan. 15, it had broken both Spotify and Amazon Music’s records for most streams in one week.

Subscribe to get the latest creator news

Subscribe

And, because Billboard’s global charts now take into account official streams from paid and ad-supported services, all the traffic pushed it to debut at No. 1 on the Global 200

and Global Excl. U.S. charts. According to Billboard, “Drivers License” brought 130,060,000 streams and sold 49,000 digital copies in the first week after its release (Jan. 8-14).

Billboard launched its global charts in September, and so far, only one other song has gotten more streams in a week than “Drivers License”–BTS’s “Life Goes On,” which debuted in December and snagged 152.5 million.

Rodrigo is also the youngest artist to hit No. 1 on the Global 200, Billboard said.

Though TikTok has had tense relationships with record labels over the contents of its massive sound library, the platform has objectively played a key role in surfacing new artists and resurfacing content from vintage icons.

Share
Published by
James Hale

Recent Posts

Sponcon spotlight: deviantART is getting YouTubers to hype its subscriptions

With our Gospel Stats Weekly Brand Reports, Tubefilter is always keeping an eye on which…

8 hours ago

Microdramas have hit their late-night parody era–but Jimmy Fallon and The Daily Show are putting serious production behind these spoofs

Microdramas have officially hit the "late-night parody" stage of their life cycle. The Tonight Show…

10 hours ago

Katie Feeney’s reality series is Xfinity’s entry point for the creator economy

What happens when you gather six college-aged creators in a shared house and recruit an…

16 hours ago

Creators and YouTube execs get lots of screen time. For their kids, it’s different.

As a professional streamer, AboFlah spends much of his day in front of a screen. The Kuwaiti…

18 hours ago

A Riot Games games vet will help chess become the next big esport

With more than 250 million users worldwide, Chess.com has become the most popular destination for online chess…

19 hours ago

HBO Max is doing clipping

HBO Max is doing clipping. The Warner Bros. Discovery-owned streamer today announced HBO Max Shorts:…

1 day ago