YouTube has now turned on post-roll ads — or ads that appear at the conclusion of a clip — by default on all monetized videos that are longer than 10 minutes.
The change was noted by Search Engine Journal and in a recent Creator Insider video (below). Of course, creators who are eligible for monetization can choose to serve any combination of pre-roll, mid-roll, or post-roll ads when a video is longer than 10 minutes. (In July, YouTube actually lowered the video length threshold for mid-roll ad eligibility from 10 minutes to eight minutes). And now, all three formats are turned on by default.
Search Engine Journal notes that post-rolls — which can run from 12 seconds to three minutes in length– can be turned off during the upload flow on future videos, or on existing videos within the monetization tab. Creators can also choose to switch off pre-roll and mid-roll ads by default.
In November, YouTube announced a significant change to the way that ads are served, stating that it would distribute ads on brand-safe channels that aren’t members of the Partner Program (YPP), which endows eligible creators with the ability to collect ad revs from their videos. In order to join the YPP, creators must have at least 1,000 subscribers and have accrued 4,000 hours of watch time within the year prior to their application.
You can check out the episode of Creator Insider, which refers to the post-roll update as a bug fix, right here:
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