James Charles has shared the launch date for his previously-announced YouTube Premium series, Instant Influencer — a competition show in which the 20-year-old will seek to discover the platform’s next big beauty guru.
The series, titled Instant Influencer, will arrive on YouTube on April 24, and will roll out via Charles’ channel, which is home to 17.7 million subscribers and has recently been nabbing upwards of 40 million monthly views. Like all YouTube Premium series, it will be free to watch for all viewers. “This project has been a dream come true and I cannot wait for you all to see all of the hard work that went into it,” Charles shared in an Instagram post, noting the show’s tagline: “Blend, but don’t blend in.”
In addition to Charles, beauty mogul Claudia ‘Norvina’ Soare will appear on the show in some capacity — presumably as a co-host or judge. Soare is the president of the Anastasia Beverly Hills
makeup brand, and is also an outspoken voice on social media, where she counts 1.6 million Instagram followers.A new Instant Influencer Instagram account also introduces the six contestants who will be competing for the title. Previously, it was reported that the burgeoning micro influencers will not only be putting their makeup skills to the test, but undertaking other challenges that speak to the difficulties of being a professional YouTuber. They are: Benny Cerra (8,900 followers), Ashley Strong (147,000 followers), Christian Perez (7,700 followers), Kailin Chase (36,000), Britany Renteria (3,200), and Gabriel Garcia (4,500).
The winner of the series will reportedly pocket $50,000 in cash. The trailer for Instant Influencer will drop tomorrow on Charles’ YouTube channel.
MrBeast continues to show us that he's in a league of his own as far as…
Issa Rae's new company wants to hook up creators and brands for "deeper relationships" beyond…
MrBeast is reportedly ending his exclusive relationship with management company Night. Two people familiar with…
Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…
Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…
Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…