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  • YouTube increases the value of its Premium Lite tier through Background Play and Downloads YouTube increases the value of its Premium Lite tier through Background Play and Downloads
  • YouTube reveals its answer to the Spotify Daylist with AI-generated playlists for Premium users

    YouTube is authoring its take on Spotify's popular Daylists with AI-generated music playlists for Premium subscribers.

    YouTube reveals its answer to the Spotify Daylist with AI-generated playlists for Premium users
  • YouTube is coming to Delta flights. Which creators will you watch at 35,000 feet?

    YouTube has entered into a "wide ranging, multi-year partnership" that will bring inflight entertainment to Delta Air Lines routes.

    YouTube is coming to Delta flights. Which creators will you watch at 35,000 feet?
  • A crackdown on account sharing worked wonders for Netflix. Now YouTube is giving it a try.

    YouTube is following Netflix's lead by initiating a crackdown on account sharing between multiple households.

    A crackdown on account sharing worked wonders for Netflix. Now YouTube is giving it a try.
  • YouTube Premium is letting some viewers delete ads for their friends YouTube Premium is letting some viewers delete ads for their friends
  • YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing YouTube’s Premium Lite tier arrives, providing cheaper access to ad-free viewing
  • Disney hires Adam Smith to get some YouTube streaming magic Disney hires Adam Smith to get some YouTube streaming magic
  • If long-form YouTube videos are your bedtime ritual, a new “sleep timer” is made for you If long-form YouTube videos are your bedtime ritual, a new “sleep timer” is made for you
  • There are new test features for YouTube Premium subscribers (including a “jump ahead” button) There are new test features for YouTube Premium subscribers (including a “jump ahead” button)
  • YouTube is testing an AI-powered feature that lets viewers “jump ahead” in videos YouTube is testing an AI-powered feature that lets viewers “jump ahead” in videos
  • YouTube celebrates 100 million subscribers across its Music and Premium tiers YouTube celebrates 100 million subscribers across its Music and Premium tiers
  • Some YouTube Premium users have held onto lower rates. They can expect price hikes in 2024. Some YouTube Premium users have held onto lower rates. They can expect price hikes in 2024.
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