Facebook generally doesn’t release internal view metrics for its Watch originals, but the platform has made an exception to reveal that the latest installment of Jada Pinkett Smith‘s series Red Table Talk has broken records.
The episode, “Jordyn Woods Shares The Truth,” features an interview between Woods and Smith, the series’ host and executive producer, where they discuss rumors that Woods had an affair with Khloe Kardashian‘s (now former) partner, NBA star Tristan Thompson, and caused the couple’s breakup. It was viewed for at least 60 seconds by 7.5 million users within its first 24 hours on the platform, making it the most-viewed original episode ever within that time period, Facebook told Variety.
This metric is different from Facebook’s public view count tracker, which counts a ‘view’ as three seconds of watch time.
Woods’ episode also brought in 285,000 social and press mentions in less than a week, which Facebook said is another originals record. In addition (though not record-breakingly), the episode earned 800,000 interactions from Facebook users — including reactions and comments.
Facebook said that Red Table Talk, which has been airing since April 2018 and currently has 5.5 million followers, is one of its leading originals. Each episode of the series features Smith — along with her daughter Willow and mother Adrienne Banfield-Norris — speaking with notable guests about timely issues. It’s produced by Westbrook Studios, which is co-owned by Smith, her husband Will (who also stars in Facebook Watch originals), and producer Miguel Melendez.
There’s no information on how much top Facebook Watch series like Red Table Talk bring in in terms of revenue — though we do know the platform is spending up to $10 million each to produce them. Variety notes that Facebook is currently trying to up its Watch earnings by pulling in more marketers to run ads on them — and it’s enticing those marketers by emphasizing the “brand safety” of its in-house and third-party-produced Watch content.
You can see the episode below.
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