Categories: advertising

MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign

Leading lifestyle vloggers Eva Gutowski and Lauren Riihimaki — both of whom are repped by digital talent firm Select Management Group‘s Scott Fisher— have been named the latest faces of soda brand Fanta, for whom they are slated to star in a major campaign comprising TV commercials, movie theater ads, social videos, radio spots, and more.

Dubbed Be More Than One Flavor, the campaign will showcase the Coca Cola-owned soda brand’s multiple flavors, including orange, strawberry, grape, and pineapple. Gutowski and Riihimaki will be joined in the spot (below) by up-and-coming actors Jordan Fisher and Coco Jones. Fanta has dubbed the quartet its ‘Fantanas’. Renowned music producer Mike Will Made It remixed the famed Wanta Fanta theme song for the commercial, which features a dance routine choreographed by Fatima Robinson

.

Subscribe to get the latest creator news

Subscribe

“Fanta is now the number one fruit-flavored soft drink and a top 10 brand in sparkling beverages,” Coca-Cola North America director Valencia Mitchell said in a statement. “It’s time we celebrate together with our fans with Fanta’s first fully-integrated campaign since 2010.”

Gutowski, who counts 9.3 million subscribers on YouTube, most recently announced her first-ever clothing line, It’s All Wild. Riihimaki, who counts roughly 6.8 million subscribers across her two channels, is currently appearing in season two of YouTube Red’s Escape The Night.

Share
Published by
Geoff Weiss

Recent Posts

Soccer media brand Footballco is coming to America with several key hires

Footballco is betting on the growth of soccer in the United States. Over the past few…

2 days ago

MatPat-founded Theorist reveals new apparel brand at ‘Creator in Fashion’ show

As the co-host of the Creators in Fashion show that took place on April 25, Matthew Patrick (a.k.a. MatPat)…

2 days ago

Millionaires: Nicole Coenen is the internet’s favorite lesbian lumberjack

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

2 days ago

YouTube salutes its Shorts as ad revenue soars to $8.1 billion in Q1 2024

Alphabet's earnings report for the first quarter of 2024 sent its stock price soaring sky-high.…

2 days ago

Snap stock jumps 25% after Q1 earnings beat projections. Also, 9 million people are now paying for Snapchat+.

Snap has had a rocky couple of years: several quarters of flat growth or declines,…

2 days ago

On the Rise: Rob can heal your workplace wounds

Welcome to On the Rise, where we find and profile breakout creators who are in…

3 days ago