advertising

MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign

Leading lifestyle vloggers Eva Gutowski and Lauren Riihimaki — both of whom are repped by digital talent firm Select Management Group‘s Scott Fisher— have been named the latest faces of soda brand Fanta, for whom they are slated to star in a major campaign comprising TV commercials, movie theater ads, social videos, radio spots, and more.

Dubbed Be More Than One Flavor, the campaign will showcase the Coca Cola-owned soda brand’s multiple flavors, including orange, strawberry, grape, and pineapple. Gutowski and Riihimaki will be joined in the spot (below) by up-and-coming actors Jordan Fisher and Coco Jones. Fanta has dubbed the quartet its ‘Fantanas’. Renowned music producer Mike Will Made It remixed the famed Wanta Fanta theme song for the commercial, which features a dance routine choreographed by Fatima Robinson

.

Subscribe for daily Tubefilter Top Stories

Subscribe

“Fanta is now the number one fruit-flavored soft drink and a top 10 brand in sparkling beverages,” Coca-Cola North America director Valencia Mitchell said in a statement. “It’s time we celebrate together with our fans with Fanta’s first fully-integrated campaign since 2010.”

Gutowski, who counts 9.3 million subscribers on YouTube, most recently announced her first-ever clothing line, It’s All Wild. Riihimaki, who counts roughly 6.8 million subscribers across her two channels, is currently appearing in season two of YouTube Red’s Escape The Night.

Share
Published by
Geoff Weiss

Recent Posts

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does…

6 hours ago

Dude Perfect enters the Mouse House to deliver content “inspired by Disney franchises and events”

It's been 17 years since a group of students at Texas A&M University launched Dude Perfect,…

6 hours ago

MrBeast’s toy line is crossing over into the Roblox universe

MrBeast wants to sell a lot of toys during the upcoming holiday season, so he's…

7 hours ago

YouTube is reportedly planning to challenge Spotify in a new area: audiobooks

YouTube wants to be the place consumers go when they want to discover their next page-turner.…

8 hours ago

TikTok says yes to more creator-led microdramas from Made By Us and HOORAE

As you probably know, "microdrama" is the current format du jour for everyone hoping to…

1 day ago

Top 5 Branded Videos of the Week: Is this thumbnail culture?

Welcome to our rundown of the most-watched branded YouTube videos of the week. We're publishing…

1 day ago