Categories: advertising

MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign

Leading lifestyle vloggers Eva Gutowski and Lauren Riihimaki — both of whom are repped by digital talent firm Select Management Group‘s Scott Fisher— have been named the latest faces of soda brand Fanta, for whom they are slated to star in a major campaign comprising TV commercials, movie theater ads, social videos, radio spots, and more.

Dubbed Be More Than One Flavor, the campaign will showcase the Coca Cola-owned soda brand’s multiple flavors, including orange, strawberry, grape, and pineapple. Gutowski and Riihimaki will be joined in the spot (below) by up-and-coming actors Jordan Fisher and Coco Jones. Fanta has dubbed the quartet its ‘Fantanas’. Renowned music producer Mike Will Made It remixed the famed Wanta Fanta theme song for the commercial, which features a dance routine choreographed by Fatima Robinson

.

Subscribe for daily Tubefilter Top Stories

Subscribe

“Fanta is now the number one fruit-flavored soft drink and a top 10 brand in sparkling beverages,” Coca-Cola North America director Valencia Mitchell said in a statement. “It’s time we celebrate together with our fans with Fanta’s first fully-integrated campaign since 2010.”

Gutowski, who counts 9.3 million subscribers on YouTube, most recently announced her first-ever clothing line, It’s All Wild. Riihimaki, who counts roughly 6.8 million subscribers across her two channels, is currently appearing in season two of YouTube Red’s Escape The Night.

Share
Published by
Geoff Weiss

Recent Posts

After cutting 15% of staff and saying goodbye to its CEO, Peloton must figure out what’s next

Peloton is dismissing a chunk of its workforce, including its top executive. Barry McCarthy announced that he is…

15 hours ago

Meta is using AI to power brand and creator matchmaking on Facebook and Instagram

Meta is looking to improve creator and brand experiences on its platform by investing in AI. The…

15 hours ago

Bob Does Sports cracks a cold one with new “Have a Day” tequila line

Bob Does Sports, the self-dubbed home of "brilliantly dumb sporting adventures" hosted by Robby Berger,…

15 hours ago

Billion Dollar Boy launches biz dev community for creators with flagship location in London

Influencer marketing agency Billion Dollar Boy is launching a new membership community that's "dedicated to…

17 hours ago

Millionaires: Giulia Amato on faith, finding her niche, and getting up at 4 a.m.

Welcome to Millionaires, where we profile creators who have recently crossed the one million follower…

20 hours ago

Creators on the Rise: Celestial Sylvia reads the danger all around us

Welcome to Creators on the Rise, where we find and profile breakout creators who are…

2 days ago