YouTube

Demi Lovato Discusses Upcoming YouTube Docuseries ‘Simply Complicated’ (Trailer)

Following in the footsteps of Katy Perry, another pop luminary is set to bare her soul on YouTube.

During a chat with YouTube’s global content head, Susanne Daniels, at Cannes Lions yesterday, Demi Lovato provided a preview of her previously announced docuseries, which has now been titled Demi Lovato: Simply Complicated. “I feel like I’m at a pivotal point in my life, turning 25,” she said, per The Hollywood Reporter. “I’m looking at my future and my past, and I want to share that with my fans.”

Simply Complicated will be exclusively sponsored by beauty retailer Ulta, and represents one of a crop of new ad-supported originals that YouTube unveiled at Brandcast in May. Other shows are slated from Ellen DeGeneres, Kevin Hart, The Slow Mo Guys, and Rhett And Link.

Subscribe to get the latest creator news

Subscribe

While Lovato says that it was difficult to adjust to having cameras follow her around all the time, she sought to partner with YouTube because of her deep history with the platform, and its legions of fans across the globe. “YouTube is the OG,” she said. “I started my own YouTube channel over 10 years ago, and I’ve been able to create my own content and to connect with my fans through there, so being able to partner with [them] has been a dream come true.”

At Cannes Lions, Daniels also touted the explosive viewership of Katy Perry’s four-day live stream in the lead-up to her new album, Witness, as evidence that YouTube can spark massive global conversations in a way that ad-supported programming on TV cannot.

While a premiere date for Simply Complicated has not yet been set, it will presumably coincide with the release of Lovato’s new single and album, which she says are coming soon. Lovato will also be a part of the Ryan Seacrest-produced, ad-supported YouTube singing competition Best. Cover. Ever.

Share
Published by
Geoff Weiss

Recent Posts

Have you heard? A ‘Dead Meat’ meetup, Jake Paul’s re-raise, and the TikTok farlands.

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago

YouTube Shorts has a new look that removes distractions and dislikes

It's hard to believe it's already been more than five years since YouTube Shorts was…

2 days ago

Twitch partners with Soundcloud to put a new spin on DJ sets

Both YouTube and TikTok have flexed their music industry muscles by attaching their names to star-studded…

2 days ago

Second Rodeo’s Scott Brown says a new age of creator-fronted scripted content is here–and vertical microseries like Playback are leading the charge

With microseries drawing big attention and big investment from startup studios and legacy entertainment entities…

3 days ago

YouTube creator content now appears in 25% of AI chatbot responses

According to new research from Jellyfish, creators are becoming vital sources for AI chatbots, whether they…

3 days ago

The Knicks’ victory lap has scored billions of views. Advertisers should pay attention.

On June 13, the New York Knicks ended a 53-year title drought by defeating the San Antonio Spurs…

3 days ago