cannes lions

• VidCon is leaving Anaheim to become a Cannes Lions offshoot
• Amazon’s new Fire TV hub offers “another way for creators to get in front of customers”

  At Cannes Lions, Amazon announced a Fire TV creator hub filled with content from the likes of Dude Perfect, Topper Guild, and Celine Dept.

  
• YouTube Shorts averages 200 billion daily views. Can Google’s Veo 3 AI add to that number?

  Google is bringing Veo 3 AI to YouTube Shorts, according to an announcement made by Neal Mohan at Cannes Lions.

  
• FOX looks to build creator franchises with investment in Whalar’s Lighthouse

  Through an investment in Whalar Group's Lighthouse space, FOX will look to build franchises alongside digital-native creators.

  
• Cannes Lions’ creator programming is back–and bigger. Here’s what you can expect from LIONS Creators 2025.
• TikTok encourages advertisers to “connect with” viewers as agencies prepare for potential ban
• TikTok taps creators, brand reps for an AI advisory board called Symphony Collective
• Cannes Lions’ new Creator Pass brings creators face-to-face with the world’s top brands and thought leaders
• Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees
• Ad Age and TikTok are giving “young creatives” 60 seconds to depict “the future of creativity”
• Among YouTube’s top ads of the past 12 months, tourism is a prominent theme
• BTS, Hyundai Lead YouTube’s 2021 Cannes Ad Leaderboard With 105+ Million Views For Earth Day Campaign