Diet Coke has tapped a slew of bold-faced influencers for a brand new digital series dubbed The Diet Coke Break.
The 16-episode U.K. advertorial will cover fashion, beauty, and travel. It debuted on the soda brand’s Facebook page last week and features British beauty creator Patricia Bright (1 million YouTube subscribers) as well as noted travel vlogger George Benson (200,000 subscribers). In the first episode, Bright does the popular ‘Get to Know You’ challenge with Holly Willoughby, a U.K. morning show host who was named brand ambassador for Diet Coke in February.
Check out the first episode of The Diet Coke Break
, which will run through November, right here:This isn’t the first time that Coca-Cola has tapped social influencers to promote its brand, notes Marketing Week. Last year, the company launched CokeTV on YouTube in Great Britain and Ireland, which featured weekly videos from Manny Brown, Dodie Clark, Jake Boys, Jack Howard, and more. CokeTV, which amassed roughly 44,000 subscribers, has since been discontinued.
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