News

YouTube’s Coverage Of Third Presidential Debate Drew 1.7 Million Concurrent Viewers At Its Peak

On October 19th, YouTube capped off a strong performance across all three presidential debates. The video site announced that its live-streaming coverage of the final tussle between Hillary Clinton and Donald Trump drew 1.7 million concurrent viewers at its peak.

The debate in question, which was broadcast through YouTube by outlets like NBC News and C-SPAN, drew an audience five times as large as the one that took to YouTube to watch the final debate between Barack Obama and Mitt Romney in 2012. The result was more than 2.8 million total hours of live viewership, and political videos across YouTube brought in more than 140 millions views thanks to Clinton and Trump’s third showdown.

Subscribe to get the latest creator news

Subscribe

The latest results complete a stellar debate season for YouTube. The video site noted that digital broadcasts of the three presidential matchups stand as the three most-watched political live streams of all time. In total, they rolled up more than 8.5 million watch hours on YouTube, and it wasn’t just Americans who tuned in. According to a map shared in a YouTube blog post, viewers in nations like the UK, Mexico, and Argentina took advantage of the opportunity to witness our crazy electoral process.

With the debates in YouTube’s rearview, the video site can now focus on Election Day itself. While there have been no official announcements about YouTube’s coverage for November 8th, we can only assume that plenty of the site’s channels will offer live streams, as was the case four years ago.

Share
Published by
Sam Gutelle

Recent Posts

TikTok’s new Events app rewards users for generating buzz about big events

With the World Cup fast approaching, TikTok is leveraging its position as FIFA's first ever…

2 days ago

Netflix wants that BookTok watch time

Netflix has already been coming after YouTube with its bouquet of creator content signings and…

3 days ago

Meta’s new Reels feature plays into the microdrama market

As microseries take over digital content and Hollywood and YouTube leans ever harder into being…

3 days ago

Brands don’t benefit from playing it safe. Just ask IKEA, Chupa Chups, and their meatball-flavored lollipop.

Most brands would shy away from the idea of a campaign based around a meatball-flavored…

3 days ago