Hyundai, Pokemon Videos Among Most Super Bowl Ads So Far

The day after the Super Bowl, YouTube provided its viewers with an update about the Big Game’s most popular ads. In a blog post, the video site ran through some Super Bowl statistics, provided a list of the most-viewed ads thus far, and declared “long live the game on YouTube.”

According to YouTube, viewers have already watched nearly four million hours of Super Bowl ads this year. More than 300,000 of those hours came during the game itself, with viewers tuning in on their phones to replay their favorite ads. YouTube said has been the first year in which the majority of its Super Bowl views have come from mobile devices.

While viewers will flock to Super Bowl ads in the days and weeks after February 7th, YouTube has also provided an early look at the game’s top videos with a top ten ranking sorted by total views. “The Chase

,” from Hyundai, currently holds the number-one spot, though many of its views have come via paid impressions. The number-two video, Pokemon’s commemoration of its 20th year, has generated much more chatter–and a much better like-to-dislike ratio.

Subscribe to get the latest creator news

Subscribe

Of course, these immediate post-Super Bowl rankings are biased toward the brands that chose to release their ads on YouTube days or weeks before the game. The latecomers now have a chance to catch up, and viewers have a chance to pick their favorites. On YouTube’s AdBlitz channel, visitors can vote for Super Bowl L’s best ad until midnight EST on February 10th. Unfortunately, Peyton Manning’s ad for Budweiser is not listed as one of the choices.

Share
Published by
Sam Gutelle

Recent Posts

Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation

Each week, we handpick a selection of stories to give you a snapshot of trends,…

1 hour ago

TikTok’s new Events app rewards users for generating buzz about big events

With the World Cup fast approaching, TikTok is leveraging its position as FIFA's first ever…

3 days ago

Netflix wants that BookTok watch time

Netflix has already been coming after YouTube with its bouquet of creator content signings and…

4 days ago

Meta’s new Reels feature plays into the microdrama market

As microseries take over digital content and Hollywood and YouTube leans ever harder into being…

4 days ago