Arnold Schwarzenegger Terminates The YouTube Ad Leaderboard

Among branded videos released on YouTube in June, the Terminator is tops. Arnold Schwarzenegger’s social prank to support the After-School All-Stars program grabbed the number one spot in the latest YouTube Ad Leaderboard, which shows the top sponsored content released on YouTube each month.

In a video released on June 17th, the Governator dons his Terminator get-up and walks around downtown Los Angeles. While it’s fun to watch Ahnold intimidate random passersby, the video was primarily intended as a way to spread the world about his recent Omaze campaign to support After-School All-Stars. Given its 22.7 million views, I’d say it accomplished that goal quite well.

Following right behind The Terminator on the Ad Leaderboard is a video from Dove, which has established itself as one of YouTube’s top brands. In April, the cosmetics company made a splash just in time for Mother’s Day, and in June, it gave Father’s Day a similar treatment.

In third place comes an ad for a mobile game, and no, it’s not Clash of Clans. Instead, collectible card game Hearthstone–which is currently the third most-streamed game on Twitch–scored seven-digit views with a clever commercial.

Here, courtesy of Google, is the entire June Leaderboard:

1. After-School All-Stars: Arnold Pranks Fans as the Terminator…for Charity, 21.8M views
2. Dove Men+Care shares your first fatherhood moments this Father’s Day, 16.6M views
3. Hearthstone TV Commercial “Substitution”, 1.6M views
4. Samsung Mobile: Galaxy S 6 v 6: Edge Display, 1.3M views
5. Google My Business: Building a Proud Community with Google My Business, 1.3M views
6. Apple: Shot on iPhone 6 by Antoine D., 1.3M views
7. Dunkin Donuts: Gronk and Big Papi Summer Chill Hit Single “Sippin'”, 1.2M views
8. Apple:  Shot on iPhone 6 by Cielo D., 1M views
9. OxiClean: How Cleaning Has Changed Through The Years, 1M views
10. Ford GT Returns to Le Mans, 887K views