Video Marketing Network AnyClip Closes $21 Million Funding Round

AnyClip Media has a nice, new chunk of change to use for service improvements. The video marketing network, which targets and places video content and ads across partner websites, pulled in $21 million in a new funding round led by both previous and new investors.

Limelight Networks and Russia’s Ervington Investments are among the newest investors in AnyClip. Existing investment partners in the video marketing network include Jerusalem Venture Partners, GTI Capital Group, iHeartMedia CEO Bob Pittman, and Global Technology Investments CEO Michael Schulhof.

AnyClip’s platform analyzes and places videos into 50 different categories and 200+ sub-categories, adding in metadata for improved search functionality. AnyClip also allows the custom creation of video playlists (known as Sense and Match), and uses its SafePlay viewability tool to verify views on delivered video ads and content.

AnyClip will use its recent influx of financing to further develop these current technologies. The video marketing network will mostly focus on improving its TripleMatch

tech, which works to pair video ad and content playlists to related websites and their audiences. AnyClip also wants to expand globally and offer its ad services to clients worldwide. It currently operates out of two offices in Israel and one in New York.

“We are impressed by AnyClip’s leadership, cutting-edge technology built for all screens, and forward-looking vision for the future of online advertising,” said Gadi Tirosh, General Manager of Jerusalem Venture Partners and AnyClip chairman, in a statement as reported by Variety. “The platform not only serves audiences with relevant, targeted videos but also ensures brands that the content will actually be seen by viewers in a brand-safe environment.”

AnyClip currently delivers premium Hollywood and TV-related video content and ads to at least 200,000 websites. In turn, these clients attract anywhere from 40 to 80 million unique global views per month.