digital video advertising

• Online Video Advertising Is Most Impactful In The Early Morning Hours (Study)
• Brand Ad Spend Increased 43% On Video Platforms In 2015

  research firm L2 found brands increased their ad spend last year on video platforms alone by 43%.

  
• Video Marketing Network AnyClip Closes $21 Million Funding Round

  AnyClip Media, which targets and places video content/ads across partner websites, pulled in $21 million in new funding led by previous and new investors.

  
• Facebook Is Testing Ten-Second Video Views On Marketers’ Ads

  Facebook is working with select brands on a cost-per-view basis, where advertisers can pay for a video ad once it has been viewed for at least ten seconds.

  
• Mobile Video Ad Revenue To Grow 39.5% By 2020
• IAB Adds Digital, TV Execs To Board Of Directors For Digital Video Center
• Google Will Tell Brands Whether Or Not Their Video Ads Are Watched
• Online Video Ad Completion Rates Top 90% For Authenticated Viewers
• IAB Creates Digital Video Division, Names Hulu’s Peter Naylor Chairman
• Digital Video Ad Revenue Increases To $1.5 Billion In First Half Of 2014