funding round

• With “the largest raise in live shopping,” Whatnot achieves $20 billion valuation
• Management firm Fixated raises $50 million to build a “creator and content machine”

  Fixated is expanding its talent management operation after securing $50 million in funding from Eldridge Ventures.

  
• Agentio raises $40 million to build the “infrastructure” that powers the creator marketing industry

  Agentio has raised a $40 million Series B funding round as it looks to consolidate its position in the creator marketing world.

  
• Whatnot announces a funding round north of $200 million for the second time this year

  Whatnot has achieved a valuation of $11.5 billion as it continues to occupy a prominent position in the creator economy.

  
• Ecommerce boom pushes ShopMy to $1.5 billion valuation as firm lands fresh funding
• With $100 million funding round, Substack promises “better tools, broader reach, and deeper support” for creators
• “Twitch for sports” platform raises $22 million so leagues will let its creators stream games
• Fixated, which reps creators like Sketch and the Botez sisters, lands $12.8 million funding round
• Investors deliver $265 million funding round to Whatnot as live shopping gets hotter
• YouTube ad matchmaker Agentio eyes brand safety with $12 million Series A round
• Afterparty raises $5 million to develop AI versions of creators like Tana Mongeau and Matt Steffanina
• After raising $2.5 million for Voyce.Me, a Gen Z founder is building a home for “English original manga”