For the first time ever, online advertising scored more yearly revenue than its TV counterpart. According to the latest edition of the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers‘ yearly Internet Advertising Revenue Full-Year Report, interactive online advertising raked in $42.8 billion in revenue in 2013, exceeding broadcast television advertising by $2.7 billion.
The report reveals the continued growth of the online ad industry. In 2012, interactive online ad revenue reached a then-record $36.6 billion; this year’s total blows that one out of the water, beating it by 17%. Fourth quarter revenue was $12.1 billion on its own, which seems to forecast even higher numbers for 2014.
While mobile advertising represented the growth area most responsible for the record numbers, digital video advertising had a great 2013 as well. The report claims that video advertising brought in $2.8 billion
in revenue in 2013, up 19% from the $2.3 billion it reached in 2012.“The news that interactive has outperformed broadcast television should come as no surprise,” said Randall Rothenberg, President and CEO of IAB. “It speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers’ lives throughout the day, as well as their critical importance to cross-screen experiences.”
The full report can be viewed at the IAB’s website.
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